Evian Dancing Babies Ad

Dancing Matt!

"There are no weekend box office charts for online videos. But if there were, near or at the very top of the list right now might well be a four-and-a-half-minute video called "Dancing," which more than four million people have viewed on YouTube, and perhaps another million on other sites, in the just over two weeks since it appeared. It's the online equivalent of a platinum hit, seeping from one computer to the next like a virus..." (from International Herald Tribune)
2008

2006

"What Makes A Viral Ad?" (from CNN)

"(CNN) -- How do you create something that people want to spend more time with, and also want their groups of friends or social community to spend more time with? In this award-winning viral, a John West "spars" with a grizzly bear over a fish. The answer lies in the idea that it's "oh so viralicious," it's got to be shared -- with your friends and colleagues at the very first instance, at that second. And what will drive that is the power of that idea -- its creativity, its point of view, or sheer genius in expression." (from CNN.com)