Friday, August 1, 2008

"Advertising Slowdown Weighs on Media Groups" (Financial Times)

In the current economic climate, companies are trimming their advertising budgets, which is hurting media groups that depend on this revenue stream for survival.

"Advertising weakness is spreading from newspaper and radio groups to the rest of the media and casting a shadow over a year that was supposed to benefit from the Beijing Olympics and a high-spending election season, analysts warn.

The biggest threat to the industry from big advertisers such as car dealers, banks, retailers and airlines, among others, as they tighten their belts..."

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