Thursday, July 31, 2008

"Time for a Brand New You" (Financial Times)


"What do people say about you when you are not there? This may not be a question you have asked yourself before. But your successful, politically astute colleagues will probably have spent quite a lot of time thinking about their reputation, image and impact on others. So perhaps you should start thinking about it. Your career prospects depend on what They are saying about You.

This is the era of the “personal brand”. A decade ago, the management guru Tom Peters urged business people to work on “the brand called You”. Some laughed at the shameless vulgarity. Others felt it too outlandish to take seriously..."

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