"What Makes A Viral Ad?" (from CNN)

"(CNN) -- How do you create something that people want to spend more time with, and also want their groups of friends or social community to spend more time with? In this award-winning viral, a John West "spars" with a grizzly bear over a fish. The answer lies in the idea that it's "oh so viralicious," it's got to be shared -- with your friends and colleagues at the very first instance, at that second. And what will drive that is the power of that idea -- its creativity, its point of view, or sheer genius in expression." (from CNN.com)