"Introducing Guest Blogger Debbie Millman: Design Matters" (Fast Company)

"Debbie Millman is president of Sterling Brands, a New York-based branding agency where, for the last 15 years, she's worked on redesigning megabrands by Pepsi, Procter & Gamble, Campbell’s, Colgate, Hershey and Hasbro, including the classic Tropicana packaging that was so beloved by consumers that the company scrapped a redesign earlier this year and reverted to Sterling's iconic straw-in-the-orange (New Yorkers can hear her talk about that tonight at AIGA NY's My Dog and Pony II). She has written two books, How To Think Like A Great Graphic Designer and Essential Principles of Graphic Design. And this year, Debbie was named founding chair of a new program at the School of Visual Arts that will offer a masters in branding.

Debbie is also the newest president of the AIGA, the professional association for designers, which will be holding its biennial conference in Memphis this October. She gave a rousing speech at the organization's recent gala about why exactly we should be celebrating design and designers, even in times like these. One reason: "No matter how bleak the situation into which we have been thrown by the global economy--it does offer opportunities. Designers need only invent them. By understanding our living and working context--we blow open avenues of opportunity and innovation not yet charted or explored.""...